{"id":78,"date":"2017-06-15T11:17:45","date_gmt":"2017-06-15T11:17:45","guid":{"rendered":"http:\/\/americanvendingllc.com\/blog\/?p=78"},"modified":"2017-11-14T21:18:36","modified_gmt":"2017-11-14T21:18:36","slug":"mobile-payments-warren-metro-detroit-area","status":"publish","type":"post","link":"https:\/\/americanvendingllc.com\/blog\/mobile-payments-warren-metro-detroit-area\/","title":{"rendered":"Mobile Payments and Growth Spurts in Warren and the Metro Detroit Area"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-80\" src=\"http:\/\/americanvendingllc.com\/blog\/wp-content\/uploads\/2017\/11\/AdobeStock_98844033-1024x576.jpg\" alt=\"Vending Technology in Warren and the Metro Detroit Area\" width=\"640\" height=\"360\" srcset=\"https:\/\/americanvendingllc.com\/blog\/wp-content\/uploads\/2017\/11\/AdobeStock_98844033.jpg 1024w, https:\/\/americanvendingllc.com\/blog\/wp-content\/uploads\/2017\/11\/AdobeStock_98844033-300x169.jpg 300w, https:\/\/americanvendingllc.com\/blog\/wp-content\/uploads\/2017\/11\/AdobeStock_98844033-768x432.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&#8220;There will be exponential growth in mobile payments in the U.S. over the next five years.&#8221;<\/p>\n<blockquote><p>&#8211; &#8220;The Mobile World of Retail,\u201d a BRP Special Report<\/p><\/blockquote>\n<p>In the almost three years since Apple Pay was launched, the ability to make a mobile payment with a smartphone has become just one of several ways that a mobile device can impact the shopping experience of today\u2019s consumers. BRP Consulting recently determined five key ways that mobile devices are impacting the retail experience: customer identification, customer engagement, associate training and task management, mobile POS, and mobile payment. For Warren and Metro Detroit Area <a href=\"http:\/\/americanvendingllc.com\/products.php\">vending<\/a> and micro-marketing providers, the ability to make a <a href=\"http:\/\/americanvendingllc.com\/technology.php\">mobile payment<\/a> is something that cannot be ignored.<\/p>\n<p>According to The Pew Charitable Trusts\u2019 May 2016 report, 55% of the United States\u2019 population were mobile payment users. 72% of those users fell into the Millennial or Gen X generations. While Millennials and Gen Xers enjoy the rewards, discounts, alerts, and electronic receipts that mobile payment solutions offer, they, 74% of Millennials and 70% of Gen Xers, are also very concerned about the risk of identity theft and loss of funds that might come with using mobile payment options. This block to using mobile payments results from a lack of understanding if mobile payments are faster, safer, or easier to use than traditional payment methods.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81\" src=\"http:\/\/americanvendingllc.com\/blog\/wp-content\/uploads\/2017\/11\/AdobeStock_127573717-1024x678.jpg\" alt=\"Vending Technology in Warren and the Metro Detroit Area\" width=\"690\" height=\"457\" srcset=\"https:\/\/americanvendingllc.com\/blog\/wp-content\/uploads\/2017\/11\/AdobeStock_127573717.jpg 1024w, https:\/\/americanvendingllc.com\/blog\/wp-content\/uploads\/2017\/11\/AdobeStock_127573717-300x199.jpg 300w, https:\/\/americanvendingllc.com\/blog\/wp-content\/uploads\/2017\/11\/AdobeStock_127573717-768x509.jpg 768w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/>For mobile payments to be successful in the long run, there must be additional Warren and Metro Detroit Area consumer education about:<\/p>\n<ul>\n<li>the length and ease of a transaction using a mobile device as compared to a traditional transaction<\/li>\n<li>how loyalty rewards programs can be tied to a mobile wallet, and how that can improve the overall shopping experience<\/li>\n<li>the enhanced security features and faster checkout that mobile wallets offer<\/li>\n<\/ul>\n<p>Consumer education about using mobile payment systems does not need to be long and drawn out. A recent USA Technologies study found \u201cthat call-to-action messages [on vending machines] underscoring speed, convenience and security of Apple Pay can act as an electronic gateway for consumers to learn about and use the mobile wallets already installed on their phones.\u201d Not only did this information educate consumers, but it also increased mobile payment usage by 135.2% and increased overall sales by 36.5%.\u00a0 Knowledge really does make a difference.<\/p>\n<p>Offering Warren and Metro Detroit Area employees the option of using mobile payments to purchase a <a href=\"http:\/\/americanvendingllc.com\/healthy.php\">healthy snack<\/a> or beverage in the office break room not only educates them about mobile payments, but it also gives them an alternative way to purchase a much needed meal, snack, or beverage. Taking a break to stay hydrated or eat something supports their physical and mental health, and in the long run, helps your bottom line. To learn more about mobile payments, and how our vending and <a href=\"http:\/\/americanvendingllc.com\/micro_markets.php\">micro-market<\/a> services can benefit your organization, call <a href=\"http:\/\/americanvendingllc.com\/contact_us.php\">American Vending<\/a> at 248.895.2606.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;There will be exponential growth in mobile payments in the U.S. over the next five years.&#8221; &#8211; &#8220;The Mobile World of Retail,\u201d a BRP Special Report In the almost three years since Apple Pay was launched, the ability to make &hellip; <a href=\"https:\/\/americanvendingllc.com\/blog\/mobile-payments-warren-metro-detroit-area\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":80,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vending-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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